Services 02 of 06
Paid Media
Search, social and retargeting run as one budget against one number, with creative built for the channel.
Paid media is where most of the money goes and where the least gets questioned. We run every channel against a single pipeline target, and we build the creative rather than resizing something that was made for a deck.
What the work involves
- Channel planning
- Search, paid social, retargeting and video — each with a clear job and a number attached to it.
- Creative built for the placement
- Made for where it runs, not adapted after the fact. Format, length and hook all follow the channel.
- Structured testing
- Creative, audience and offer tested in a way that produces an answer, not just a winner this week.
- Budget allocation you can defend
- A rationale for every line, so the spend survives contact with a finance review.
What you end up owning
- Campaign architecture across every active channel
- A creative library you own outright
- A weekly performance review tied to pipeline, not clicks
When it works
Spend becomes explainable. You can say what each channel is for and what it returned.
Want this looked at?
The first conversation is a diagnostic, not a pitch. Bring your numbers and the thing that isn't working.