Privacy Policy.

1 About this policy

This policy explains how Featur Group ("Featur", "we", "us") handles personal information collected through the website at featur.ca. It covers visiting the site, running the Growth Snapshot, and contacting us through it.

Personal information means information about an identifiable individual. Business contact information used only to contact you in your professional capacity is treated more narrowly under Canadian privacy law, but we handle it under this policy either way.

We handle personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA).

Two things sit outside this policy: our client relationship management application at crm.featur.ca, which has its own privacy terms; and information we handle on behalf of a client during an engagement, which is governed by that engagement’s agreement.

2 The short version

The detail is below, but in summary:

• This site has no cookies, no analytics and no advertising pixels. We are not tracking you across the web.
• The Growth Snapshot runs entirely in your browser. Your answers are never sent to us and we never see them.
• We collect what you choose to send us when you get in touch, plus routine server logs.
• Loading the site requests fonts from Google, which discloses your IP address to them. That is the only third party involved.
• We do not sell, rent or trade personal information. Ever.
• You can ask what we hold about you, have it corrected, or have it deleted.

3 Information you give us

When you contact us — by email, by phone, or through a form on this site — we receive whatever you choose to send. That is typically your name, your email address, sometimes a phone number and a company name, and the content of your message.

We ask only for what is needed to reply properly. Please do not send sensitive information through an enquiry: health information, financial account numbers, government identifiers, passwords or account credentials. If you send us information about someone else, you are confirming you are entitled to share it.

Email is not a secure channel. It travels through servers neither of us controls and can be intercepted or misdirected. Treat it accordingly.

4 Information collected automatically

Like nearly every website, ours is served by a host that keeps routine access logs. A request typically records:

• your IP address;
• the page requested and the date and time of the request;
• your browser type, version and operating system (the "user agent");
• the page that referred you, if any; and
• whether the request succeeded.

We use these logs to keep the site running, diagnose faults, and detect abuse such as scraping or attacks. We do not use them to build a profile of you, and we do not try to identify you from them.

5 Cookies and browser storage

This site sets no cookies. There is no analytics cookie, no advertising cookie, no consent banner because there is nothing to consent to, and no third-party tracker.

One item is stored on your device: a browser localStorage entry called featur-theme, holding the word "dark" or "light". It exists so the site opens in the theme you last chose. It is set only if you use the theme toggle, it never leaves your browser, and it identifies nothing about you.

You can clear it at any time through your browser’s "clear site data" or developer tools. The site works normally without it and simply follows your operating system’s light or dark setting instead.

6 The Growth Snapshot

The Growth Snapshot is the seven-question self-assessment on the home page. It is scored entirely by code running in your browser. Your answers are not transmitted to us, not stored on any server, and not saved to your device — reload the page and they are gone.

We therefore have no way to see what you answered or what you scored. If you choose to tell us your result when you get in touch, it becomes part of your enquiry and is handled under this policy like anything else you send us.

7 What we don’t collect or do

To be explicit about the absences, on this website we do not:

• run analytics, heatmaps, session recording or advertising pixels;
• track you across other websites, or receive tracking data about you from anyone;
• operate user accounts, logins or passwords;
• collect or process payment card information;
• buy, sell, rent or trade personal information; or
• make automated decisions about you, or profile you.

If any of this changes — if we add analytics, for instance — we will update this policy and the "last updated" date before the change goes live.

8 Why we use your information

We use personal information only for these purposes:

• To reply to you — answering your enquiry, arranging a call, and following up on a conversation you started.
• To provide a proposal or perform an engagement — where an enquiry becomes a piece of work.
• To operate and improve the site — keeping it available, fixing faults, and understanding which pages are being served.
• To protect the site — detecting and preventing abuse, fraud and attacks.
• To send you marketing — but only where you have consented or the law otherwise allows it, and always with a way to stop.
• To meet legal obligations — including tax and record-keeping requirements.

We do not use your information for a new purpose incompatible with the one it was collected for without asking you first.

9 Consent

Under Canadian privacy law we need your consent to collect, use or disclose your personal information, except where the law says otherwise.

When you email us or submit an enquiry, you are expressly consenting to us using that information to respond. Where the purpose is obvious from the circumstances — you asked us a question, so we reply — consent is implied. For anything beyond that, such as marketing, we ask.

You can withdraw consent at any time by writing to contact@featur.ca, subject to legal and contractual restrictions and reasonable notice. Withdrawing consent may mean we can no longer provide something you have asked for — we will tell you if that is the case.

10 Who else sees it

We do not sell, rent or trade personal information. We share it only in these situations:

• Service providers. Companies that operate parts of the service for us — our website host (Vultr Holdings Corporation (servers located in the United States)), our email provider, and Google, which serves the fonts this site uses. They may only use the information to perform that service for us, under contract.
• Professional advisors. Our accountants and lawyers, where they need it and under a duty of confidence.
• Legal requirements. Where we are required by law, a subpoena, a warrant or a court order, or where disclosure is permitted by law to investigate a breach of an agreement or the law. We disclose no more than is required.
• A business transfer. If the business is sold or merged, information may transfer as part of it — with notice to you, and with the buyer bound to use it consistently with this policy.
• With your consent. Anything else.

Loading a page on this site causes your browser to request fonts from Google’s servers, which discloses your IP address and user agent to Google under its own privacy policy. This happens on page load, before you interact with anything. It can be removed entirely by self-hosting the fonts.

11 Information stored outside Canada

Some of our service providers store or process information outside Canada, including in the United States. While it is there, it is subject to the laws of that country, and may be accessible to its courts, law enforcement and national security authorities under those laws.

We remain accountable for information we transfer to a service provider, and we require comparable protection by contract. If you would like to know where a particular category of information is held, ask us at contact@featur.ca.

12 How long we keep it

We keep personal information only as long as it is needed for the purpose it was collected for, or as long as the law requires.

• Enquiries and correspondence — about 24 months after our last contact with you, unless the enquiry becomes an engagement.
• Client records — for the engagement, plus the period our tax and limitation obligations require, generally 7 years.
• Server access logs — typically 90 days, then deleted or aggregated.
• Marketing consent and unsubscribe records — for as long as anti-spam law requires us to prove them.

When information is no longer needed we delete it or anonymize it so it can no longer be associated with you.

13 How we protect it

We use safeguards appropriate to the sensitivity of the information: the site is served over HTTPS, access to enquiry correspondence is limited to the people who need it, accounts use strong authentication, and we choose service providers who take security seriously.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a breach occurs that creates a real risk of significant harm to you, we will notify you and the appropriate privacy commissioner as the law requires.

14 Your rights

You have the right to:

• Access — ask what personal information we hold about you, how we use it and who we have disclosed it to.
• Correction — have information that is inaccurate or incomplete corrected.
• Withdraw consent — including unsubscribing from marketing, at any time.
• Deletion — ask us to delete information, where we are not required to keep it.
• Complain — to us, and to a privacy commissioner (clause 19).

To make a request, write to contact@featur.ca. We may need to verify who you are before we act, and we will only ask for what is necessary to do so. We respond within 30 days, and if we need longer we will tell you why within that period.

Access requests are free in normal circumstances. If a request would be unusually costly, we will give you a written estimate first and let you decide whether to proceed. In the limited cases where the law requires or permits us to refuse — for example, where disclosing your information would reveal someone else’s — we will tell you the reason.

15 Marketing messages

We send commercial messages only where Canada’s Anti-Spam Legislation permits it — where you have given consent, or where our existing relationship implies it. Every such message identifies us, gives our contact information, and includes an unsubscribe link that works for at least 60 days.

Unsubscribing takes effect within 10 business days. You can also opt out at any time by writing to contact@featur.ca. Replies to your own enquiries and messages about an engagement are not marketing, and continue regardless.

16 Children

This site is aimed at businesses and is not directed at children. We do not knowingly collect personal information from anyone under 18. If you believe a child has sent us personal information, contact us and we will delete it.

17 Links to other sites

This site links to sites we do not control, and may embed content from them. Their privacy practices are their own, and this policy does not apply to them. Read their policies before giving them your information.

18 Changes to this policy

We may update this policy as the site changes or the law does. The version on this page is the one in force, and the "last updated" date at the top shows when it last changed. Material changes will be made before the practice they describe takes effect, and we will make them prominent rather than quiet.

19 Contact us, and how to complain

Questions, requests and privacy complaints all go to the same place: contact@featur.ca, or by mail to Featur Group, Edmonton, Alberta, Canada. We will acknowledge a complaint, investigate it, and tell you the outcome.

If you are not satisfied with our answer, you can complain to a privacy commissioner. In Alberta that is the Office of the Information and Privacy Commissioner of Alberta (oipc.ab.ca). Federally, it is the Office of the Privacy Commissioner of Canada (priv.gc.ca).